Using the intuitive app, users can search for homes to rent or buy in all five boroughs of New York City. StreetEasy is a New York City-based real estate brand that connects users with the homes and apartments of their dreams. StreetEasy's fun ads couple quippy copy and simple imagery, making viewers chuckle as they read them during their morning subway commutes in New York City. And it’s simplicity and straightforwardness creates an urgency that makes an impact. There’s a modernity here that makes people want to take the time to take the message to heart. There isn’t a cold and unfeeling vibe here, instead, these designs come off as friendly and approachable. There’s an approachability here that makes people actually pay attention and take the warnings to heart. This, paired with bold and big typography warning people to pay attention delivers its message in a clear and playful way. Similarly, other recognizable imagery grabs attention like pint glasses and sneakers. Made up of smooth, bright color gradients, these posters incorporate transportation imagery in the form of subway doors, buses and handrails. And their modern and in-your-face nature make them impossible to walk by without stopping to inspect further. The resulting billboards lined subway stations, tunnels and more. So Transport For London decided on a colorfully bold ad campaign to help heighten awareness about safety when transporting in the city of London. Transport For LondonĪfter statistics showed that the number of incidents and accidents on the London underground, commuter train and bus service were growing, Transport For London knew they had to engage with commuters in a personal and interactive way. TFL designed a retro illustrated poster that creates an immediate sense of energy and urgency. These are billboards we’re happy to interact with on our morning commute. The messaging, combined with the imagery in these billboards really rounds out these creative designs and makes them impossible to ignore. They instantly grab your attention and make you think. These designs are also made up of bright and exciting colors and out-of-the-box imagery. But here, instead of meaning down to f***, this ad campaign adds its own twist.ĭown to furiously make out and down to flea market are just a few of the phrases displayed on these advertisements, and they connect with millennial, modern audiences in a fun way that gets them immediately engaged and changes perceptions about the brand and about online dating as a whole. We all know the term DTF - thanks, Jersey Shore. This online dating site brand went with a clever and humorous concept in its billboards, using the iconic acronym - DTF - and turning it on its head. And they went with a daring advertising campaign to shake things up and widen their audience base, changing opinions about online dating. This is a brand that understands its industry and understands consumer perceptions. OkCupid’s innovative and creative billboards are sure to excite and amaze the second you lay eyes on them. View more agencies The 12 Best Billboard Ads Stopping Commuters In Their Tracks These ads for OkCupid are cheeky, playful, and certainly out-of-the-box with its clever connotations.
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